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Introduction: The Value of Getting Pricing Right Pricing isn’t just a number you slap on your product and hope people pay it. It’s a big deal, for startups and giant brands alike. Pricing can decide if your product catches on or sits on shelves collecting dust. A strong pricing strategy helps your business attract the… Continue reading How to Create a Strong Pricing Strategy

Starting a small business isn’t just for people with deep pockets or major connections. There are plenty of ways to build something new, even if you’re starting with less cash than you’d expect. It comes down to making smart choices, reducing risk, and staying practical. Here’s how that could look, step by step—right from getting… Continue reading How to Start a Small Business With Low Investment

Hiring new employees can feel like a big deal—even if you’ve done it ten times before. There’s the pressure of finding the right person, the worry about taking too long, and of course, the scramble to make sure your team keeps running smoothly. I’ve talked with hiring managers who say the hardest part is just… Continue reading Best Practices for Hiring New Employees

If you’ve spent some time around digital marketing, you’ve probably heard about SEO — short for search engine optimization. The idea is simple enough: if your website shows up higher in Google search results, more people will find you, click through, and, ideally, stick around for whatever you’re offering. But “SEO” isn’t just a single… Continue reading How to Use SEO to Drive Organic Traffic

Introduction If you look around online, just about every business is producing some sort of content—blogs, videos, podcasts, social posts. There’s a simple reason: content marketing works for attracting customers, especially if you do it thoughtfully. The real trick is not just making content, but making the kind that actually draws in the people you… Continue reading How to Use Content Marketing to Attract Customers